I help projects scale their services and products.

This includes comprehensive GTM plans, building customer personas, refining positioning and messaging, and optimizing their digital presence across digital channels - owned, earned, and paid.

Let's work together: pacorodrib@gmail.com

Gasp needed a rebrand and a positioning adjustment before launching their testnet. To achieve this, we created a campaign concept called "The Gasp Week." This campaign featured a series of announcements, each more significant than the last, starting with the rebranding, followed by the Seed Round, and concluding with the Testnet Launch.

Our approach included designing a new go-to-market (GTM) strategy, refining their positioning and messaging, and developing a comprehensive campaign launch plan. As a result, we achieved over 50,000 signups and generated 270,000 conversions.

Droppy is a Telegram-based gaming platform where users can play to earn points and receive rewards. Sui's ecosystem projects allocate a percentage of their token supply as rewards on the platform, with each project creating its own custom mini-game.

This campaign involved creative direction, app development, extensive business development, and pre-launch hype-building. As a result, we achieved an avg. engagement rate of 7.7% on X, with the app launch around the corner.

Sui needed a boost to grow their community organically. To address this, we launched an Ambassador Program to increase Sui's reach, build awareness, and expand its network.

This project involved creating a concept, developing a comprehensive action plan, and executing an announcement campaign. As a result, we generated 2,600 applications.